Few things are as impactful as imagery. Your mind's eye can't unsee the picture Tank Man taken that fateful morning June 5th, 1989 in Tiananmen Square or Neil Leifer's photo of Muhammad Ali after his first round knockout of Sonny Liston during World Heavyweight Title fight at St. Dominic's Arena in Lewiston, Maine on May 25th, 1965.
This is why. It's the reason we challenge every angle and draw from every ray of light. Our passion is to display one single frame from another person's life... their perspective; to get you to actually smell, hear, taste, feel the weight of the world from their point of view... because, if we all could experience that, we'd realize we're really not all that different.
Imagine how different our existence would be if only we would walk a mile in another's shoes to see the world THROUGH EACH OTHER'S EYES.